Advertising

For advertising rates and information or for a copy of our 2007 Media Planning Kit, please contact our publisher, Craig McChesney, at 484.581.1816 or email at cmcchesney@bmctoday.com.

COVER RATES
Cover 2 25% premium on space cost (must be a spread ad unit)
Cover 3 10% premium on space cost
Cover 4 50% premium on space cost

STANDARD ADVERTISING UNIT SIZES
Space Width x Length
Page Spread 16" x 10 3/4"
Page 8" x 10 3/4"
2/3 Page Vertical 5 1/8" x 10 3/4"
1/2 Page Horizontal 8" x 5 5/8"
1/2 Page Vertical 4" x 10 3/4"
1/2 Page Island 4 1/2" x 7 1/2"
1/3 Page Vertical 2 3/4" x 10 3/4"
1/4 Page 3 3/8" x 4 7/8"

DIGITAL FILE REQUIREMENTS

• Pages should be created as a single unit within the document file and set up at the exact trim size (8" x 10 3/4").
• Spread ads should be set up as two facing pages.
• Bleeds must be extended at least 1/8" beyond the trim area.
• All live matter should be kept at least 3/8" inside the final trim.
• Match print required.
• All ad materials destroyed after 12 months.
• Contact art director for acceptable digital file formats, or if sending film.